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By keithr, Dec 1 2018 02:03PM

Regardless of the type of business you may be involved in, and whether your office is in central London or in the basement of your Dorset home, you have a personal brand. You are your own, constant 24/7 advert. Every day and in everything you do, you tell the world about yourself, your values, your goals, your skills. You have a brand, know what it is and make it work for you.

By keithr, Nov 17 2018 04:08PM

Think through a career path leading on from the position you are applying for, stress your interest and goals, focus on achievements and responsibilities, mention things that bring value to the organisation, and demonstrate your long-term interest in the position. Do not answer “I am uncertain, I might do xyz…”, “I would like to do your job” or “I would like to travel round the world”.

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