While some recruiters do not read cover letters, many more do. So here at Wessex Image Coach we strongly receommend that you write an individualised cover letter for every job application.

According to research by Amy Cuddy, a psychologist at the Harvard Business School, you and the people you meet are asking yourselves subconsciously, “Can I trust that this person has good intentions toward me?” and “Is this person capable?”. And her research shows that trust is the most important factor.