Regardless of the type of business you may be involved in, and whether your office is in central London or in the basement of your own home, you have a personal brand. You are your own, constant 24/7 advert. Every day and in everything you do, you tell the world about yourself, your values, your goals, your skills. You have a brand, so know what it is and make it work for you.

Developing your personal brand is a process of allowing what already is, and what you are, to shine, and taking ownership over it for fun and profit. Do what is natural. Be yourself. Give value, and do it honestly.