Eye contact makes us appear trustworthy, confident and comfortable, convincing the person we’re talking to that we’re listening to what they say. In the more formal situation of a job interview the candidate with stronger eye contact is more likely to clinch it.

Keep it short and be sure to demonstrate your enthusiasm and commitment to the role and the company

Select the main points from your personal brand profile

Describe what you do and for whom

Highlight your strengths

Match your personal brand attributes with your work style

Include only jobs and achievements that support your personal brand and are relevant to your career objective